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Houndtribe | Logo Spring 2020

This year started in a way that none of us could imagine.
We all are, and will be, facing some strange times, not only locally but worldwide.

My wish is, for all of us, that we can stay positive in our minds and souls.
To have the power of good will and clear minds.

For a new decade, for a brighter future, I really needed some refresh done on my logo. Colors will change upon the season, collection or situation.

𝑪𝒊𝒓𝒄𝒍𝒆 | represents the form of every dog collar. It is safeness for dogs, when we take them out of our house, in urban world or we go to enjoy the nature.

We make a circle with our hands, when we embrace people or animals that we love.

We embrace your hound with love.

As all our products are handcrafted with big amount of dedication, love and attention.
We love our job, and you can feel the good vibe in each of our product.

Our Earth is in the form of “circle”.
And on the other hand, it is also a synonym of “everything turns around”.
I belive that a circle is a powerful positive energy.

Big hug to you and stay safe & healthy.

𝑺𝒕𝒂𝒓 𝒊𝒏 𝒕𝒉𝒆 𝒔𝒌𝒚 | is a star to guide us to the better future.

To enlighten us and show us the right path to take.

✩ For me, that little star is also representing my Veruschka, she passed last year at the age of 12,5 (good age for a borzoi).

She was an important member of Houndtribe, as I like to say a co-founder. Veruschka was my inspiration for making my very first borzoi collar (and martingale collar) and our life changed a lot from that moment.

So I like to think that she is, and always will be there, to shine like a star over Houndtribe.

𝑴𝒂𝒈𝒆𝒏𝒕𝒂 | is the color that we need in this period of transformation.

Is a positive, inspiring color, representing sincerity, optimism, balance, innovation, creativity.

Welcome to hound world and you are warmly welcome to join the tribe.